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Marketing
Mobile Marketing Senior Specialist
Tehran, Iran, Islamic Republic of
Job Description

The mobile marketing specialist in Digikala is responsible for user acquisition and user engagement in Digikala mobile application. The candidate will focus on quantity and quality of active app installs, iOS share and enhancing the application reputation among Digikala users. The concentration will be on all of the Digikala group apps.

responsibilities:
Define, execute, analyze and optimize mobile acquisition activities.
Responsible for the app store optimization strategy and increase of organic downloads.
Mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels.

Responsible for the mobile user acquisition strategy via different channels.

Requirements

Have a good knowledge of LTV, CPI, CVR, cohorts, retention rate & churn rate.

Profound professional experience in performance marketing; ideally mobile marketing.

Affinity for numbers and very good analytical skills, paired with the ability to find creative solutions.

Strong communication skills as well as a goal-driven and team-oriented working style.

High level of initiative, enthusiasm, sociability, and reliability.

Fun and an affinity in handling smartphones, as well as an interest in current developments in the area of new media, mobile devices, and Mobile/Digital Marketing.

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