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Marketing
Marketing Automation Specialist
Tehran, Iran, Islamic Republic of
Job Description

Designing campaigns and journeys

Optimizing acquisition channels

Responsible for user engagement

Integrating MAS with marketing data platforms

Maintaining the tools

Keeping the daily fill-rate above the line

Analyzing the results

Responsible for creating and using vouchers

Uplifting seasonal campaigns

Watching competitors and providing creative solutions

Customer behavioral analysis

Requirements

-more than 2 years of experience in digital marketing field

-experience in working with marketing automation tools

-experience in working with eCRM (email, push, SMS) tools

-being familiar with customer segmentation
-being familiar with customer data platform, APIs and product development (bonus point)
-understand and evaluate campaign metrics and distribute campaign performance to the marketing team
-manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
-capable of handling multiple tasks with competing priorities under minimal supervision

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