Senior Digital Marketing Specialist (Mobile)
- Responsible for the mobile acquisition strategy in different channels.
- Define, execute, analyze and optimize mobile acquisition activities.
- Responsible for the app store optimization strategy and increase of organic downloads.
- Mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels.
- Have a good knowledge of LTV, CPI, CVR, SDK, cohorts, retention rate & churn rate.
- Profound professional experience in performance marketing; ideally mobile marketing.
- Affinity for numbers and very good analytical skills, paired with the ability to find creative solutions.
- Strong communication skills as well as a goal-driven and team-oriented working style.
- High level of initiative, enthusiasm, sociability, and reliability.
- Fun and an affinity in handling smartphones, as well as an interest in current developments in the area of new media, mobile devices, and Mobile/Digital Marketing.