Senior Digital Marketing Specialist (Mobile)

Job description

  • Responsible for the mobile acquisition strategy in different channels.
  • Define, execute, analyze and optimize mobile acquisition activities.
  • Responsible for the app store optimization strategy and increase of organic downloads.
  • Mobile acquisition & tracking specialist and are well informed about internal and external developments for all channels.

Requirements

  •  Have a good knowledge of LTV, CPI, CVR, SDK, cohorts, retention rate & churn rate.
  •  Profound professional experience in performance marketing; ideally mobile marketing.
  •   Affinity for numbers and very good analytical skills, paired with the ability to find creative solutions.
  •   Strong communication skills as well as a goal-driven and team-oriented working style.
  •   High level of initiative, enthusiasm, sociability, and reliability.
  •  Fun and an affinity in handling smartphones, as well as an interest in current developments in the area of new media, mobile devices, and Mobile/Digital Marketing.