Conversion Optimization Specialist

Job description

This role will be responsible for crafting and executing our CRO roadmap-working to identify key opportunities, ensure strong performance for core initiatives, and oversee experiment requirements. Preferably, candidate will have previous CRO experience, with a proven ability to unify cross-functional teams to create a strong testing culture and drive exponential growth for Digikala.

 

  • Create and manage site optimization projects and priorities.
  • Analyze data, heat maps, and user recordings in order to generate hypotheses and design landing pages to AB test.
  • Own and manage testing road map initiatives, ensuring they drive value and cross-channel alignment with the wider business function through experiment testing.
  • Retrieve strategic behavioral and psychological insights from our customers to support a range of products to empower our customers or sellers.
  • Develop, scope and implement digital marketing initiatives to drive conversion optimization across all channels.
  • Analyze experiment performance, report on results and share learnings with the greater organization to drive business enablement.
  • Contribute to collection of experimentation learnings & outcomes with the goal of growing a testing culture.

Requirements

  • Previous professional experience in conversion optimization, product management, growth marketing or other data-driven digital marketing field.
  • Highly collaborative and comfortable interacting across multiple business functions such as Creative, Product, Engineering, Analytics, Copywriting & Marketing.
  • Solid understanding of A/B testing technology stack to properly setup, launch, develop and analyze experiments.
  • Competency in building strong hypotheses that’s ROI focused with an analytical mind to retrieve insights from data for high velocity testing.
  • Organized in setting up processes to streamline test acceptance and cadence.
  • Effective communicator to market test ideas and influence test-related decisions.
  • Strong project management skills.